Mezzacorona, the latest Ambassador company to join the Wine in Moderation family, has engaged with known Italian food bloggers and content creators to produce fresh and captivating social media content, with the aim to encourage wine consumption within the context of moderation, conviviality and as part of a balanced lifestyle, based on the following narrative: "Take some time to choose a moment of pleasure, and enjoy a glass wine in moderation. Taste every sip, enjoy all the nuances of the wine, pair it with some food and water to stay hydrated. Moderate drinking is finding balance in pleasure, and the elegant choice to savour the moment without exceeding."

The social media posts and videos will appear on Mezzacorona’s Instagram, Facebook and TikTok profiles, but visibility will also be given through the influencers’ accounts to ensure that increased reach and higher impressions are generated; Wine in Moderation will be tagged in all posts.
The project started late October 2024 and will run until Spring 2025.

Since joining Wine in Moderation in 2023, Mezzacorona has been very active in including the message of responsible and moderate drinking in all its activities, adapting it to make it appealing and approachable to consumers through its different campaigns and initiatives.